The world has embraced agile product development, but still struggles with marketing practices that resemble waterfall methodologies. High-growth companies cannot afford this disconnect. They have to test ideas in market and learn fast. Yet, to ensure sustainable growth, they need a solid marketing foundation.
B2BOTH is a senior-level shop that develops actionable plans for your product marketing. From core positioning to in-market expansion, we deliver cohesive marketing strategies that include in-market testing, learning and refinement.
“Combining strategic thinking with tactical execution, B2BOTH is the ultimate 21st century marketing firm. It delivers a high-integrity, A+ team that can hit the ground running: one that is immediately effective, extremely cost efficient and a true pleasure to work with. CEO Ilana Grossman is one of the new media industry’s marketing rock stars, and the work she and her team have done for my portfolio companies—from corporate naming to strategic roadmaps; pitch presentations to powerful SEO/SEM campaigns—has been as professional and powerful as any I have experienced in a 30 year business career. Highly recommended!”