Based in New York City, B2BOTH is led by Ilana Grossman, a native from Sao Paolo, Brazil. Ilana is focused on the intersection of Strategy and Marketing with emphasis in digital channels and innovation. Ilana is an alumnus of The Boston Consulting Group, and for many years has held senior positions in leading agencies such as Digitas and Organic. Prior to founding B2BOTH, Ilana was Chief Marketing Officer of Gust, the leading online platform for startup financing by angel investors worldwide.  Ilana has a BBA from Fundacao Getulio Vargas (FGV), in Sao Paolo, Brazil, and a Masters in Business Administration from The Wharton School of the University of Pennsylvania.

Ilana’s career has enabled the construction of an outstanding network of partners that cover the entire spectrum of marketing strategy and execution. From branding through user experience, from technical through global market experts, B2BOTH brings the right people to each assignment ensuring the team is lean and stellar. No large overhead, no cumbersome processes.

Team Expertise

Strategy + digital marketing + innovation + implementation    |    Established brands (corporations and startups), targeting businesses or consumers   |   Strategy and implementation roadmap   |   Domestic and global assignments